Our Story

One summer afternoon, my 5-year old grand-niece Juliana looked up at me and said, "Aunt Carol, I will be what I see!"

Questioning her on this rather profound statement, I asked, "What do you mean Juli?"

With that same calm and matter-of-fact expression, she said "you have to follow your heart" and repeated "I will be what I see."

So deeply impressed by this little one's philosophical conversation, I asked "Do you mean, if you see kindness, you will be kind? If you see goodness, you will be good?"

A bit puzzled, she said, "No, I mean if I see a conductor, I will be a conductor.

If I see a teacher, I will be a teacher. And Aunt Carol,  you must've seen a babysitter, because you're my babysitter!"

So although my little angel wasn't exactly the Dalai Lama, and her thoughts were literal rather than philosophical, she got me thinking.

The proverbial light bulb went on: She's right. Kids will be what they see, so we should re-inforce that message.

And what better way to do that than with tees that they can wear proudly, announcing what they want to be, who they are and what they like!

That's what we're doing with our line of "I will be what I see" products.

We're in a unique position to make what our children see matter by providing a positive message.

If you agree with our message, help spread the word via email, text, tweet and social media -- thanks!